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CTV is rising, but how do you harness the potential?

Connected TV, a television that is connected to the internet, is becoming more and more common in households in the U.S., especially as streaming and cord-cutting grow in popularity. But without access to cookies or similar ways to track viewers or obtain viewer information, how can marketers use CTV to reach their desired market?
The answer lies in:

  • Better targeting
  • Better data
  • Better analysis

Download this white paper to discover proven strategies for driving conversions with
connected TV.

 

Source: Leightman Research Group