A three-step channel strategy for reaching your target audience
Ever notice how words that begin with multi are usually good for you? Multigrain. Multimedia. Multivitamin. Multipurpose. Multichannel is no different. But in the area of marketing, somehow, somewhere along the way, multichannel got a bad rap for being complicated, hard to manage, disjointed. And it’s totally not that at all.
Learn a simple action plan for delivering a multitouch, cohesive multichannel marketing experience through every stage of the customer lifecycle.