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Survey Report: TrendWatch 2021 Banking versus COVID-19

Five overnight changes to how banking engagement is delivered

We asked banks and credit unions of all sizes about the impact COVID-19 had on how they conduct business and connect with consumers. What our experts found is reality has changed significantly from what many financial institutions perceived — and in extraordinary ways. But 2020 was an extraordinary year.

  • Have you accelerated your digital transformation initiatives post COVID?
  • What are your top digital priorities?
  • What has been the effect of COVID-19 on your marketing budget?
  • What internal challenges has your contact center experienced?
  • Does your institution use customer data to personalize offers?

Download the report to gain expert insight into how your institution can compete in the next normal, build a strong company culture and redefine engagement to improve customer and member experiences.