Trends in consumer behavior and best practices for building an effective mortgage loan acquisition strategy

Several factors may explain a mortgage lending environment that continues to be exciting, full of possibilities, and intensely competitive.

In this white paper, you’ll learn:

• Why home improvement loans are surging
• The reason mortgage originations are up
• Why the refi boom may not be over
• Where mortgage rates are headed

Download this white paper for best practices (like Connected TV) proven effective for driving loan acquisition ROI.