Connected TV households are expected to grow to 82 percent
by 2023

A whopping 80 percent of U.S. households have at least one Connected TV (CTV) device. When included as part of an omnichannel strategy, CTV marketing is a powerful tool for connecting with consumers more precisely via streaming media services.

Download this article to find out:

• 4 ways advertising on Connected TV broadens the spectrum of marketing campaigns
• How to bridge the 3 major ad attribution gaps: Identity resolution, Data sources, Data stability
• Why QR codes make CTV campaigns actionable and engaging to consumers
  on all devices