45% of acquired customers plan to leave their new bank

Managing the customer experience during a M&A is critical but it’s not always easy

Most financial institutions underestimate the need to engage and satisfy customers during a major transition like an M&A. However, it’s critical for financial institutions to understand that:

  • M&As present a unique customer engagement opportunity
  • Making customer experience a priority is essential
  • The best M&A customer experience starts with an institution-wide commitment to earning the trust of new customers
Download this e-book to discover six ways to ensure a first-class M&A customer experience.

 

Source: PwC. "Improving customer experience in M&A"