Three considerations for creating a voice of the customer experience strategy
A true voice of the customer strategy is a multi-faceted process focused on understanding the customer experience via actionable data and analysis on multiple levels. Learn why:
- Gathering consumer data from a single touchpoint is pointless
- Survey data just scratches the surface of what your financial institution could learn
- The margin between consumer feedback that’s insightful and ineffectual is razor thin
Download the article for more about the critical role consumer feedback plays in sustaining and deepening relationships and contributing to long-term satisfaction and profitability.